Be the Standout Swift

‍Creative Leadership Role
As Lead Art Director and Design Lead, spearheaded the creative execution of Martell's "Be The Standout Swift" campaign across all touchpoints, ensuring the narrative of authenticity and excellence translated seamlessly from concept to deployment.

Campaign Development & Direction

• Led creative team in developing a cohesive visual system that married Martell's premium heritage with Afrobeats' vibrant energy
• Directed the adaptation of campaign assets across platforms while maintaining brand integrity and impact
• Created comprehensive brand guidelines for the campaign that ensured consistency while allowing for platform-specific optimization

Multi-Channel Implementation
Out of Home & Print

• Supervised the creation of striking outdoor visuals that positioned Davido as a modern embodiment of the swift
• Ensured premium production quality across all printed materials, from billboards to point-of-sale

Digital & Social Media‍

• Developed an engaging social media strategy that broke down the campaign film into platform-optimized content
• Led the design of digital experiences that encouraged audience participation and sharing

Quality Control & Brand Consistency

• Established stringent quality control processes across all production phases
• Maintained consistent visual language across diverse touch points while adapting to each medium's strengths
• Ensured all assets aligned with both Martell's global guidelines and local market needs