Jameson Distillery On Tour Campaign
Digital Campaign Impact:
The campaign delivered impressive digital performance metrics:
- Generated 37.6M+ impressions
- Reached 16.3M+ unique users
- Achieved 42.10% engagement rate
- Drove 11.7M+ social media views
- Generated 640,575+ clicks
- Created compelling content that resonated across platforms
Event Success:
JDOT events successfully:
- Increased brand visibility in key markets
- Created authentic connections with target audience
- Generated significant social media content
- Strengthened Jameson's position in Nigerian culture
Executive Creative Director: Mike Miller
Creative Director: Anthony Wolve
Deputy Creative Directors: Kelechi Uduma, Oladunni Williams
Head Of Art: Samuel Oluwagbemi
Art Directors: Joel Chinweizu Jeff-Onyegbule, Richard Mbeokwii, Oyindamola Asapetu
Copywriters: Simisola Apatira,Brand Manager: Akintomiwa Adeitan
The Challenge
Create an authentic connection between Jameson's Irish heritage and Nigeria's vibrant culture through the #WidenTheCircle campaign, while driving brand awareness and market growth in Nigeria.
My Role & Creative Solution
Led creative development for integrated campaigns that celebrated cultural fusion through multiple touchpoints:
Brand Experience Direction:
Led creative direction for Jameson Distillery On Tour (JDOT):
- Developed immersive branded environments that brought Irish-Nigerian fusion to life
- Created cohesive visual system for event collateral and promotional materials
- Directed photography and content capture at events
Limited Edition Design:
- Created packaging that merged Irish heritage with Nigerian cultural elements
- Developed supporting promotional materials
- Supervised production to ensure premium quality execution
Through strategic creative direction and authentic cultural integration, we helped Jameson build meaningful connections with Nigerian consumers while driving significant market growth.
Image Gallery
