British American Tobacco signed a deal with Malian state tobacco company Sonatam to produce and distribute BAT’s Dunhill International cigarettes in Mali. We were tasked to create a DUNHILL MADE IN MALI campaign to highlight the introduction of Dunhill factories in the Malian market, This was a strategic move to counter drastic drop in sales as a result of the popular concept that Dunhill had a foreign feel an not an indigenous taste.