Our campaign enabled NIVEA MEN Deep
to link the world of eSports to their products
and brand. That’s how NIVEA MEN conveyed
a strong attitude full of self-confidence and
the feeling of being at the top of the game.

Most people pay little attention to deodorants, as they are classic low-involvement products. That’s why the campaign was geared to present the new product variants in a credible and stimulating way while creating a positive brand perception.

Tasked with the responsibility to create pragmatic social media assets to further amplify the benefits of it’s Anti-Perspirant Deodorant Spray with a Black Charcoal formula which acts powerfully against bacteria and sweat while eliminating body odour with a modern and masculine Dark Wood Fragrance.